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Kamis, 06 Januari 2011

14 Years Later…NEAP 2.0?

In late Oct-2010, I attended The Space Studies Institute’s Space Manufacturing Conference 14. Session Two was on Extraterrestrial Prospecting. Here is the video of the presentations.


The session included presentations by:

  • Prof. Michael A’Hearn, University of Maryland
  • Brad Blair, Space Studies Institute
  • Prof. Leslie Gertsch, University of Missouri-Rolla
  • Mark Sonter, Asteroid Enterprises Pty Ltd
  • Dr. Faith Vilas, University of Arizona

A question was raised during panel discussions that went something like this:

“If a private venture was to launch a survey mission to nearby NEO’s, what scientific equipment would you recommend be included? What asteroid data would you find most valuable?”

I confirmed with Dr. Vilas this week over email, at the top of her list would be:
  1. Spectroscopic UV
  2. A device to determine object mass
  3. A device to learn more about the object’s internal structure – perhaps ground penetrating radar
When thinking about mass and power budgets, maybe these are the right scientific instruments, maybe not. But this question got me thinking about SpaceDev’s never-launched NEAP Prospector mission.

How have the economics of the mission changed over the last 14 years?

NEAP was the brain child of the late Jim Benson at SpaceDev (now Sierra Nevada). This project, first announced in 1997, was going to launch a commercial smallsat mission to an Near Earth Object:
  • Cost: Under $40M
  • Mass: 200kg
  • Destination: 1982 DB Nereus – could be reached from LEO for a delta-v of 4,979m/s
  • Launch: Secondary Payload on an Atlas V.
  • Instruments: alpha proton X-ray spectrometer to determine the elemental composition of the asteroid surface, leaving three canisters available to carry customer experiments or nano-rovers.  Another source described the instruments as: a multi-band camera for navigation and asteroid imaging, a neutron spectrometer to search for water vapor, and an x-ray proton spectrometer to map the elemental abundance of the surface.
  • Benson intended to land a probe on the asteroid and claim 1982 DB Nereus as a SpaceDev asset. I am not sure if he ever intended SpaceDev to mine Nereus. I personally feel he was more interested in pushing the issue of space property rights.
  • SpaceDev announced Nereus was worth approximately $1 Trillion.
  • Benson intended to sell the mission data on a subscription basis to scientists on earth and sell surplus instrumentation space on the NEAP spacecraft to a few lucky scientists.

NEAP 2.0?

Could a superior NEAP mission be put together today…a NEAP Prospector 2.0? If so what would it look like and what has changed since 1997?
  • Since Nereus was chosen in 1997 as the destination of the original NEAP mission, 287 NEO’s have been discovered which require less delta-v to reach than Nereus did. Although Nereus was chosen for reasons beyond just low delta-v requirements, surely one of the 287 new NEO’s would make an enticing target. For example, Asteroid Provisional Designation: 2006 RH120 can be reached from LEO for a delta-v of only 3,820m/s (23% less delta-v than 1982 DB Nereus)
  • Falcon 1e could dual manifest a NEAP 2.0 mission for about $5M. I am not sure what the cost is to launch 200kg as a secondary payload on an Atlas V, but even if it were free or comparably priced to a Falcon 1e, the timing is key for such a mission to work (NEO’s won’t wait as they pass by). So being able to launch on a vehicle (like the Falcon 1e) where you have much more say in the launch window would enhance the chance of mission success and reduce the need to spend extended time in LEO (which is how you would avoid this risk if launching on an Atlas V as a secondary payload).
  • NASA’s ILDD announcement to purchase lunar data from GLXP teams provides an intriguing precedent. Would NASA be interested in a similar arrangement on such an Asteroid mission.
  • Since 1997, smallsats and CubeSats have gained traction, acceptance, and increased capability.
  • NBC paid $600M for the US broadcast rights to the 2010 Winter Olympics with billions more committed for the coming years. I know that a private asteroid landing is not the Olympics. But there may be serious money available for the media/advertising rights for such a commercial mission. Here is one fun advertising idea I cannot take credit for (but I can’t remember who I should give credit to). Would Nike pay for an image from the surface of an asteroid of a footprint (similar to the Apollo footprint) with a Nike Swish embedded in it? I could easily see that image on the front page of the USA Today announcing commercial exploration has arrived. If Lebron is worth $90M to Nike, surely such an image is worth a good chunk of $40M?!
  • SpaceDev (Now Sierra Nevada) is not the startup it was in 1997. They can deliver more capable products than they could fourteen years ago. After a series of acquisitions and a ridiculously successful track record, I would love to see SpaceDev/Sierra Nevada involved in any NEAP 2.0 mission, even if only as a subcontractor…for poetic and Benson-honoring reasons if for nothing else.

A few Business thoughts about NEAP 2.0:
  • For you philanthrocapitalists out there, a NEAP 2.0 mission would offer some significant bragging rights among your billionaire buddies. Even if you didn’t pay for all of the mission's $40M price tag (to keep with the 1997 estimate for mission cost), $5-10M invested and a few key press releases to get the momentum going could make such a mission viable.
  • For the mission, you may want to consider a “multi-asteroid” focus (unlike NEAP 1) to increase the value of any data purchase/subscription scheme – but I will let the engineers debate that point. More asteroid…more fuel…bigger tanks…more initial mass…more cost…
  • I still like the “land-on-it-and-claim-it" strategy for media reasons alone. And it would definitely force the issue of space property rights.
  • I need to do more research into subscription models and how well they work when selling scientific data. If any of you have thoughts/links on this point…
  • I still like the idea of opening up the payload manifest to include data gathering equipment provided by other Space Agencies or universities. This is a cheap way to get others to pay for equipment that you would otherwise have to develop yourself. The sticky issue, however, would be the data rights to the information generated by a particular agency or university's onboard equipment. Who owns that data? Can you still sell that data? Would they be allowed to write their paper announcing discoveries found as a result of their on-board instrument? Again subscription issues.
A commercial asteroid mission could be performed today. No new technology is needed. We have the smallsat buses. Many (all?) of these instruments have been used for missions in the past (well, maybe not ground penetrating radar). Cheap launch opportunities are available. By the time you read this, even more NEOs may have been found. Philanthrocapitalists have already invested in suborbital and GLXP, why not NEAP 2.0?

What do you think? How is today’s environment either more or less friendly to a NEAP Prospector 2.0 mission? Fourteen years goes by quickly. Let’s not wait another fourteen.

Minggu, 28 November 2010

Interview with the Founder of The NewSpace Business Group

Are you a NewSpace organization? Could you use a group of MBA’s at your disposal to complete company projects without the cost of keeping them on your payroll? Meet the NewSpace Business Group. Think of the NewSpace Business Group as a network for nearly minted passionate, space-minded MBA’s that gain valuable business experience by solving real world problems for the NewSpace industry.

So listen up Altius, Armadillo, Bigelow, Masten, XCOR, SFF, and NLV Challenge competitors. The NewSpace Business Group is available to assist with your:
  • Market Research
  • Competitive Analysis
  • Pricing Strategies
  • Business Development Strategies
  • Business Plan Development
  • Internships
  • and more.
Here is an interview with the group's founder, Jonathan Card (another interview in the series from Space Studies Institute’s Space Manufacturing Conference 14).


Q: Describe the NewSpace Business Group.

Jonathan Card: The NewSpace Business Group is a student group for business students, historically at the MBA level, interested in space businesses. We are focused on bridging the gap between the space technical community and other specialties in business that are necessary to run a successful company. One of the most destructive things that our current space policy has done is that NASA has frequently had to act as the intermediary between the space companies and the public. NASA's goal has been to foment experimentation and technical advances that were necessary in the 1960s to get humans to space.

Unfortunately, it's not enough for the technology to exist, but it has to exist in a network of social institutions that manufacture it, improve it, and operate it and there has been limited success in forming these kinds of institutions. This is very difficult for the government to do in a democracy, but NASA has recently begun to rectify this. COTS, SBIR, and, I think, Obama's recent NASA budget have started to bridge this gap.

The NewSpace Business Group is a setting for people in the space community to apply what they are learning in school to the industry that needs to learn it and so that business people that specialize in Marketing, in Finance, or in other aspects of private companies can learn from the NewSpace Business Group members on their campus that space is a viable place to do business and make a profit. It's less and less true that there's only one customer (NASA), that you need to get money (from NASA) before you can build anything, that you need to structure your company around government contracting and procedures.

Q: There are many other campus organizations. Why do you think you will be able to attract top business talent?

Jonathan Card: Because space is awesome, of course! It's space! Seriously, though, space is the New World of our time. It's a place that is unsettled and full of riches, from solutions to the energy crisis to new IP that can only be discovered in space. It is what will keep our civilization alive when an asteroid comes to finish us off like the dinosaurs before us, when nuclear weapons finally get out of hand, and when some unknowable tragedy strikes our ecosphere. In the end, money is the way for the people to show what's important to them; since space is important, there must be money to be made and the one to figure it out, gets to keep it. Fortunes were made, lost, and made over and over in the transatlantic trade and in the mines and forests of the New World. It will happen again in space.

Q: How do you see the NewSpace Business Group benefiting the NewSpace industry?

Jonathan Card: I would like to see NewSpace alumni forming the next cadre of managers and entrepreneurs of space-oriented companies. There are a lot of exciting companies coming of age right now and there are still holes to be filled in. Companies are just learning to talk to each other, how to do business with each other, and what institutions other industries created for themselves that space companies don't have because the unrelenting NASA-focus of the past has prevented a mature industry from emerging organically.

There are opportunities here that we haven't yet dreamt, and they are problems that MBAs and other business school students study full-time. We are the leaders that will make this industry make money and will make money elsewhere and bring it to NewSpace and so into the future.

Q: What you like the NewSpace Business Group to grow into over the next few years?

Jonathan Card: I'd like to make it into a national campus organization whose members know each other, work together, and can learn to rely on each other. I'd also like to make it into a group whose name becomes a credential; that, with the NewSpace Business Group on their resume, business school students can be assured of at least an interview with investors, companies, and other firms in the space industry.

Q: How can the New Space Industry benefit from your group’s efforts today? Internships? Projects? Other?

Jonathan Card: We have done projects for NewSpace groups already; we helped organize some of the events at the NewSpace 2009 conference (it was this experience that led to me becoming Treasurer of the Foundation) and we did an industry analysis of the future of the CubeSat industry for a Google Lunar X Prize competitor applying modern industry theories of innovation to see if we can establish some insight into the future growth of that technology. Portions of that paper are being prepared for public distribution; stay tuned to http://www.newspacebusiness.org/ or our LinkedIn group for more information on that, probably in December. We are always looking for projects and internships for our participants. The benefits are subtle and more widespread than you may think.

Last spring, we arranged a campus talk by Dannie Stamp, the former COO of Iridium (you can watch this on our YouTube channel); bringing such a luminary to campus was important to the school and it was my understanding at the end of the year that the school was interested in building stronger ties with him. This kind of relationship can be an important way for NewSpace to be highlighted in publications and to be used as examples in classrooms. That kind of publicity, in the context of other topics, is an important way to mainstream what we're doing.

Q: How can the New Space Industry help you become successful? Where do you need help to take the New Space Business Group to the next level?

Jonathan Card: I don't really want to focus on "how can the NewSpace industry help me". It's important to me that this remains a group that comes together to help the industry. Even when we are looking for projects, it's important that those projects are not just make-work for the sake of a good idea. If we can't help NewSpace, there's no point is being a group. If NewSpace can't help humanity, there's no point in it existing. I firmly believe that for-profit businesses, and those of us that believe in the power of the private sector, exist solely to serve others and be others-centered; usually our customers. I guess the most the NewSpace industry can do for us is to remember that we are there for them, and our members are a group of people that will know something about their industry, and if they need something done or they need good people, we are here to help.

Q: If anyone reading this wants to get involved how can they get a hold of you?


Jonathan Card: jcard@email.arizona.edu will still reach me, even though I've graduated, as will any message through the LinkedIn group. This has been dormant for the last few months, but we're revisiting it and will be re-opening it for new members soon. We welcome industry members, students, prospective students, or anyone else that wants to keep up on our activities.

Q: What should I have asked that I didn’t?

Jonathan Card: What are you doing now?

The NewSpace Business Group has alumni at Sargent Controls, which manufactures parts for military and civil space and airplane parts, and we have several members that have started their own businesses after business school.

I'm working at a cloud software company, B50 Data, making software for tracking maintenance for commercial shipping fleets. We're finishing our first round of sales calls without any venture or angel capital, and we're very optimistic. In addition to polishing the paper on CubeSats for publication, I'm finishing a paper overviewing international property law and various means of resolving complex IP legal situations, like those in cloud computing, other than expanding the power of the UN.

I've also started inquiring about re-establishing the Serviceable Spacecraft Committee on Standards at the AIAA so that we can start work on docking, berthing, and refueling standards that we need in order to have things like orbital fuel depots. I've heard so many people talk about how NASA needs to start establishing industry standards, but that's not NASA's job. It's our job, and it's time we did something about it. I've gotten some interest in it from some good people, but it's still an infant idea. I'm also heading up several committees for the Space Frontier Foundation, and I'm investigating some interesting possibilities that may lead to a NewSpace company. Nothing definite yet, but I'll keep you informed.